Hussein El Sherbini is one third of WETROBOTS<3Bosaina and co-founder of Epic 101 Studios. A producer/singer that has touched on a multitude of genres so diverse they span from Jazz to Techno.
Sherbini’s main inspiration comes from pushing the boundaries of sound design through heavy sampling and synthesis manipulation. His work carries a strong conceptual direction driven by pushing the limits of audio engineering and visual art. Fairchile, Sherbini’s debut EP, was released in September 2013 along with a digital story book. The 24 min EP features heavy beats and 90’s-style vocals that form a massive sound scape. Sherbini is currently working on an upcoming release that is set to come out mid-2014.
1. Top three (or more) tips for new and emerging talent to stay afloat and last long term.
1. Stay focused and avoid all types of distractions. Goals are only achieved with dedication and persistence
2. Do not compromise your art/message/creative direction for anything. It might take more effort and time trying to establish yourself as who you want to be but in the long run it is much more rewarding than being established as something that you don’t necessarily want to be.
3. WORK HARD!! Being an artist today is probably the hardest job on the planet. You have to work really hard and the rewards don’t always come in time. You have to make mistakes and you have to learn from them; you’ll be surprised how faster and stronger you’ll become the more you fall.
2. What has been one of the toughest music related experiences you’ve faced?
Having to work on our music in hard political times. Mainly having to work after curfew and going through check points on our way home and trying to explain to the army ofﬁcers that we were at the studio until 4am because we have a tour in 3 days. It’s these kinds of external pressures that could really affect your focus as an artist.
3. How did you get through or deal with it?
We had to stay focused and improvise solutions. We had to spend weeks sleeping out of our homes in the most uncomfortable conditions just to get things done. We had to put on the “nothing is going to stop us” face and carry on.
4. What did you learn?
That one should be grateful for the conditions they’re in no matter what because you could always use tough times to your advantage. We were able to turn around this experience and make it an inspiring one. In a lot of ways it became the main drive behind our new sound and in general, the best art is created in times of misery. So whatever the situation is, one should always look for a productive way to turn it around to their favour. After all there’s not one artist out there who has made it big without going through extremely tough times.
5. What music/entertainment related book, Blog, film or documentary would you recommend to inspire someone and why?
Ray, Jay-Z – Decoded and The Social Network. They’re simply the inspiring stories of how people chase their dreams.