Djsuv ,Freshfour 1989 ,reprazent 1997 , labels Fullcycle, V recording, playside.
As a crucial member of the respected Full Cycle and Reprazent stables, Suv has undoubtedly contributed his fair share to the development of Drum n Bass and definitely to the sound of Bristol.
A member of the seminal 1989 group Fresh Four who burst onto the scene with ‘Wishing On A Star’, Suv has continued to carve a musical journey both as a solo producer and part of larger conglomerates with Roni Size, Krust and Die always with the intent to break new ground. Having listened to everything from Bob Marley to David Bowie growing up in the UK, Suv brings a truly urbane, open-minded sense to his musical productions.
Never afraid to look into the past and routes seldom explored, Suv’s Desert Rose EP kicked up a storm with its release. Borrowing influences from Latin, Brazilian, Hindu and Moroccan grooves, the EP was caned by everyone from the likes of Grooverider and Fabio to eclectic leftfield DJs like Gilles Peterson and John Peel, proving that good Drum n Bass can appeal to both the serious “headz” as well as anyone who appreciates good music. Mixing up these Asian and Flamenco-inspired themes with his trademark Bristol dubby sounds has definitely given Suv a new dimension – one that saw him follow up the EP with Follow The Sun. Like its precursor, the EP delves into uncharted territory in terms of fresh rhythms.
On a more dancefloor-orientated front, Suv has been churning out a number of tracks that as always have made people sit up and pay attention. His single, Do You Remember Me, a release employing the vocal talents of New Zealand’s MC Tali,guy calhoun on guitar and Hannah Porter ,Miss Melodie on flute has been causing some serious damage on dance floors worldwide up to this very day. When Suv’s got time from his V Recording, Fullcycle, & Reprazent duties, he has his own label to work on called Playside. Playside releases represent the signature Suv sound that you’ll hear in his DJ sets – these are tracks that may not fit the Fullcycle or V Recordings mould. As Suv as a DJ plays like no other DJ, his open mindedness and willingness to open peoples minds and play a wider range of music has made him the DJ producer he is today.
Facebook: Suv Suvmusic
Youtube videos links: SUVTUBE
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1. Top three (or more) tips for new and emerging talent to stay afloat and last long term.
My best advise I can give to anyone making music is that your expression is yours and your sound doesn’t have to sound like anything out there to be excepted. I personally don’t have any formula to making a track, Many people ask me what is my formula and my answer is always that the track tells me where and how it wants to go, if you listen close enough the track speaks to you.
Sometimes you can be making a track and you feel or try to take it to a place forcing it to something you may have heard before, but the track will let you know like (hey I’m not going that way) so listen to the track and turn down the volume. Sometimes less is more ..
2. What has been one of the toughest music related experiences you’ve faced?
When I started making music it was always for fun and in the past I never really had any tough experiences to deal with as it was all a bonus. Just to have someone dance to one of my tracks was the best feeling ever. Now everyone makes music and the way we sell music has changed, so I am finding the new way of getting my music out there a more of a tough experience.
Before people brought vinyl and CDs now everything has gone digital. I feel we have lost the sense and experience of expressing to a wider audience. People are copying your music and downloading it free and it can take as little as 2 minutes. When we the artist, producers, writers spend sometimes as long as months to create it. This is sad and there needs to be a respect for the work that goes in to making the music.
The other side of that is the internet and digital word has allowed more people to make music with is great as music is one of the best ways we can all communicate with each other. But also with that comes a market saturated and harder to filter.
3. How did you get through or deal with it?
I am planning to release various music as album projects to give back to the public the sense of experiencing an album journey. I don’t like people selecting track for track and I personally really want the people to get a full wide view of what I do. I am currently in talks with Beatport about how we can do this and make it so everyone can afford it with out taking out any of the tracks or expressions.
4. What did you learn?
I am still learning and will be learning till the day I die. The times are for ever changing and I have learnt that new generations leave school every year and we as artist have a responsibility to change the future and move with the times. I find myself having to reinvent my sounds every year. Music has looked after me and has changed my life. It has given me purpose and responsibility. Music could be the last hope for the human race.