DMS Snap Shot – MTV, Kygo and PRS for Music Foundation
DMS Snap Shot:
Without having to search the web too hard, here are 3 Top Music Industry Stories from this week.
MTV UK Breaks Twitter’s Single Hashtag Voting Record
After running the month-long promotion of encouraging fans to vote for their most favourite artists tweeting out #MTVStars followed by the name of the contender they want to win, MTV’s Twitter handle @MTVMusicUK has achieved the biggest social vote of more than 1 billion votes around a single hashtag. The competition of #MTVStars, which has trended internationally as well, shows brilliantly how MTV and Twitter connect music fans around the world to join in and celebrate the talent, love and affection towards music.
The declaration of this year’s #MTVStars, is tweeted live on @MTVMusicUK.
Read more: MTV Smashes Twitter Voting Record
Kygo Becomes The Fastest Artist Of All Time To Reach One Billion Plays On Spotify
The Norwegian producer Kygo has been named The Breakout Artist of 2015 in December, just 12 months after his debut single Firestone. Kygo is currently the 20th most-streamed artist on Spotify, where he has 14 million listeners, out of which 8 million have consistently played his music repeatedly or saved it.
Senior Account Manager at Spotify, Chris Stoneman spoke about this victory to Music Week:
“For me, one key factor in Kygo being so successful on Spotify is down to the teams at Sony, Ultra, and RCA for totally embracing Spotify both as a partner and as a platform. We’ve collaborated closely to launch Kygo globally and build a strong and integrated fan engagement campaign, which has delivered this great success so far, and for the future.”
PRS for Music Foundation’s Arts Foundation Awards Shortlist Revealed
The Arts Foundation Awards supported by PRS for Music Foundation is a music production grant awarded to producers of live music just revealed its four-person shortlist, one of which will be presented with a £10,000 fellowship on January 28, 2016, in London, with the runners up each receiving £1,000.
The revealed are Laura Ducceschi, Suzy Glass, John Stevens and Kate Whitley. They were judged by a panel comprising of Jane Beese, head of music at the London Roundhouse, Gabriel Prokofiev, the composer, producer, DJ, and founder of record label and club night NonClassical, as well as Vanessa Reed, executive director of PRS for Music Foundation.
Executive director of PRS for Music Foundation, Vanessa Reed spoke to Music Week:
“Congratulations to the four shortlisted creative producers who all demonstrated an extremely imaginative and risk-taking approach to curating live music events and a clear vision of how an Arts Foundation award would help them at this stage in their career.”
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